Goals & TERMS
18 Secrets of Successful Businesses · Goal setting · Running a business on your TERMS.
Bournemouth, Christchurch & Poole · Eight weekly 90-minute sessions · Starts in November
If you can make 90 minutes for networking, make 90 minutes to work on your business.
Business Unboxed is a practical eight-week group for established tradespeople, qualified professionals and service-based business owners. Use your numbers to choose the right priority, make your marketing simpler and put smarter tools to work in the day-to-day.
Led by Rachel Foord and Mick Betteridge MBE QGM · Limited to 12 business owners
Pay in full: £999 + VAT · Or secure your place from £150 + VAT today
Practical thinking for businesses
that do the work.
Numbers
Marketing
AI &
smart tools
Make room for growth
smart tools
Led by people who understand the work behind progress
Rachel Foord30+ years in marketing and 20 years running a marketing and design business.
Mick Betteridge MBE QGMBusiness coach, mentor, programme facilitator and founder of Veteran Entrepreneurs.
The business behind the work
Run the business with the same confidence you bring to your profession.
You are good at what you do. Your clients trust you, your work speaks for itself, and you have invested years in becoming highly skilled in your trade or profession.
But most professional qualifications and trade training do not teach the business behind the work: how to set goals, market with confidence, understand the numbers or use the right tools to reclaim time every week.
Business Unboxed gives you a practical, supportive space to strengthen the commercial skills that make a good business easier to run.
Start with clarity
Not sure which business priority needs your attention first?
The free Business Unboxed Clarity Scorecard helps owner-run trades and service businesses identify the area most worth focusing on next—whether that is numbers, customer acquisition, marketing or smarter ways of working.
Take the free Clarity Scorecard ↗
Free to take. Practical results. No obligation.
Your eight-session business foundation
Eight sessions. Practical tools to use in your business.
The programme content reflects the real decisions involved in building a business that works for you: clearer goals, better marketing, stronger customer experience, useful numbers and smarter systems.
Customer avatar & creating a category of one
Define your ideal client · Demographics and preferences · Target effectively · Stand out from competition.
Google Business Profile & social media
Optimise your digital footprint · Help prospects find you · Engage with your audience · Build your online presence.
Marketing — the 11 key pillars
Master marketing pillars · Create compelling offers · Develop websites · Follow-up procedures.
Communications strategy
Educate your marketplace · Target pain points · Choose the right platforms · Speak to customer needs.
Customer journey mapping
Design customer experience · Optimise engagement · Create follow-up systems · Turn customers into advocates.
Ideal business life
Use scorecards · Know your numbers · Track performance · Manage your business in 90 minutes daily.
AI for business growth
Discover AI platforms · Implement effectively · Use technology to grow · Stay ahead of competition.
By the end of Business Unboxed
You will have a clearer view of your goals and the numbers that matter, a stronger marketing foundation, practical ideas to reduce repetitive work, and a focused plan for the next stage of your business.
Practical support. Real progress.
What business owners say about working with us.
These comments are from previous participants in a business programme delivered by Rachel and Mick, and from one-to-one coaching clients.
Working with Mick and Rachel has been a turning point. They created a safe, supportive and encouraging environment where I could gain clarity, build confidence and move my business forward.
Mick pushed me to work on the business rather than constantly being in the business. Every coaching session gave me actions to take away which undoubtedly moved things forward.
Rachel gave us a framework to track and understand our marketing efforts. She helped us get the basics in place and develop a strategy for growing our business.
Rachel offers expert guidance and strategies to successfully move a business forward. She helps build confidence and is supportive and approachable.
Designed for people doing the work
A group that gets the reality of running a business.
- For skilled tradespeople, qualified professionals and service-based business owners who are already serving clients.
- For people who want more confidence in the business side — without generic theory or unnecessary jargon.
- For owners who value practical ideas, honest discussion and the accountability to put plans into action.
- For businesses ready to make room for growth while respecting the work already on their plate.
At a glance
Everything you need to know.
A small, interactive programme built around the realities of running a service-based business.
Format8 in-person
group sessions
group sessions
Start dateNovember
TimeMondays
3:30–5:00pm
3:30–5:00pm
VenueSpace4Today
Telephone House
18 Christchurch Road
Bournemouth, BH1 3NE
Telephone House
18 Christchurch Road
Bournemouth, BH1 3NE
Getting thereNearby parking
2-minute walk from
Bournemouth station
2-minute walk from
Bournemouth station
Group sizeLimited to 12
business owners
business owners
Places are intentionally limited so the group remains practical, supportive and interactive. Choose the payment option that works best for you.
Choose a payment option ↗Secure your place
Choose the way you would like to pay.
Whether you prefer to pay in full or spread the cost, your place is secured as soon as your first payment is received.
Pay in full
One simple payment.
£999 + VAT
£1,198.80 including VAT
Save £201 + VAT compared with the payment plan.
Best for owners ready to make the full investment and secure their place today.
Pay in full ↗Payment plan
Spread the cost.
£150 + VAT today
Then 7 weekly payments of £150 + VAT.
£1,200 + VAT total · £1,440 including VAT
Best for owners who value spreading the investment across the programme.
Choose payment plan ↗Not sure which route is right for you? Talk it through with Rachel or Mick before booking. Book a call ↗
Your facilitators
Practical experience. Clearer next moves.
You will be guided by experienced business leaders who understand both the commercial decisions and the everyday work that sit behind progress.
Business coach, mentor & facilitator
Mick Betteridge MBE QGM
Mick is the founder of Veteran Entrepreneurs and an experienced business coach, mentor and programme facilitator. He helps established business owners improve performance, strengthen leadership and turn plans into practical action. His work combines strategic thinking, accountability and hands-on support to build stronger, more resilient businesses.
Marketing strategist, business coach & facilitator
Rachel Foord
Rachel is a marketing strategist, business coach and facilitator with more than 30 years’ experience spanning corporate, agency and international marketing. Having run her own successful marketing and design agency for 20 years, Rachel now helps business owners turn their experience and ideas into clearer marketing, stronger decisions and practical action.
Questions, answered
What you might be wondering.
Who is Business Unboxed for?
It is for tradespeople, qualified professionals and service-based business owners who are already doing good work for clients and want to feel more confident about the business behind it.
How large is the group?
The programme is limited to 12 business owners so the group remains practical, supportive and interactive.
Where and when is it held?
The programme starts in November and runs for eight Monday sessions, from 3:30–5:00pm at Space4Today, Telephone House, 18 Christchurch Road, Bournemouth, BH1 3NE. There is nearby parking and Bournemouth station is a two-minute walk away.
What is the investment?
You can pay £999 plus VAT in full (£1,198.80 including VAT), saving £201 plus VAT compared with the payment plan. Or choose the plan: £150 plus VAT today, followed by seven weekly payments of £150 plus VAT. The total plan price is £1,200 plus VAT (£1,440 including VAT).
Can I talk through the programme before booking?
Yes. Book a call to arrange a conversation with Rachel or Mick before booking.
What happens after I book?
Once payment has been accepted, you will receive confirmation and the practical information you need ahead of the first session.
What is the cancellation policy?
You can cancel for a full refund more than 14 calendar days before the programme starts. Cancellations made 7–14 days before the start date receive a 50% refund, and cancellations made less than 7 days before the start date are not refundable. Subject to written approval, you may be able to transfer your place to a suitable colleague or business partner. Read the full Cancellation & Refund Terms.
Ready when you are
Networking can open doors. Business Unboxed helps you make better use of the opportunities behind those doors.
Talk it through with
Rachel or Mick
Rachel or Mick
Places are limited to 12 business owners. Your place is secured once your first payment is received.